Business education is the key to success for media execs

Tell us about your background and the experiences that led you to where you are today?

As the last-born in a family of four raised by a single mother, my journey has been shaped by my lived experiences. Growing up in KwaMashu, I was immersed in a vibrant community that instilled in me the values of resilience and empowerment. My upbringing reflects the strength of a long line of remarkable women who have shown me that one does not need to choose between strength and womanhood. It is this very essence of being a woman that fuels my passion and commitment to storytelling. My move to Johannesburg 25 years ago marked a significant chapter in my life. The lessons and experiences I gathered here, coupled with insights from around the world, enriched my perspective and further solidified my core personal values. These values were nurtured through the stories shared by my mother, a lifelong teacher, whose tales served as a foundation for my self-worth. Her teachings reminded me that my presence in this world is purposeful and significant.

Inspired by these narratives, I found my voice in journalism. Storytelling became my way of not only honouring the legacies of the strong women and men who came before me but of reflecting on our lived experiences. I believe that through storytelling, we can foster understanding, inspire change, and build a sense of community. In my various roles, I strive to uphold the values I cherish and to continue the tradition of storytelling that has shaped my identity. It is my hope that by sharing my experiences and the stories of others, I can contribute to a narrative that empowers and uplifts those around me.

Why did you decide to enrol in the MBA programme and why did you choose Henley?

My career path in journalism has shown me the importance of combining strong storytelling skills with robust business acumen. Throughout my career, I’ve been fortunate to have managers who have provided me with a clear growth plan, allowing me to envision a future where I not only contribute as a journalist but also lead and manage a newsroom effectively. Recognising that such career progression requires a solid foundation in business principles – particularly in areas like financial management and strategic planning – I felt it was essential to pursue an MBA. This equipped me with the skills to navigate the complexities of running a newsroom while fostering innovation and growth. I chose Henley due to its thoughtfully structured programme, which aligns perfectly with my needs. The supportive environment and the balance it offered between leading a prominent newsroom and pursuing my studies were crucial factors in my decision.

Has what you’ve studied at Henley helped you overcome any challenges you face, and if so, how?

The Henley MBA gave me tools to approach all business challenges methodically, breaking them down into manageable parts and developing effective solutions. It also gave me access to a diverse network of peers, faculty, and industry professionals. My research thesis took me to Ghana, Nigeria, and Kenya where I formed meaningful connections that have been very supportive in my career. I have also used the knowledge to co-found and run my legacy project LoveLegacyDignity as well as my content creation company Minsight Content Creation.

In what way does a business education benefit media professionals, in your view?

The past 15 years have seen considerable challenges within the news media industry, often driven by passionate editors and journalists who, despite their dedication, lacked a strong grasp of business fundamentals. This disconnect has contributed to the struggles faced by many news organisations. Business education provides media professionals with a comprehensive understanding of key areas such as financial management, marketing strategies, audience analysis, and operational efficiency. With these skills, media executives can make informed decisions that not only enhance profit margins but also ensure sustainability in an increasingly competitive environment. Integrating business education into the skill set of media professionals is no longer optional; it is a critical requirement for running a successful news organisation in today's complex media landscape.

In the media industry what are the main challenges you face and how are you overcoming these?

One of the most significant challenges we face is capturing the attention of viewers who are inundated with choices. We are not only competing with other news channels but also with various entertainment platforms that vie for the same audience.

To address this challenge, we focus on making factual information and news consumption appealing to all market segments. We do this by consistently providing credible and fact-based content that resonates with our audience. Understanding the needs and preferences of our viewers is crucial, and we strive to present news in a way that is engaging and thought-provoking.

By fostering curiosity about the world we live in and showcasing the relevance of our stories, we aim to make it “cool” to be informed. This approach not only keeps our content relevant but also builds trust and loyalty among our audience.

How important is the media to a democracy?

Democracy and transparency are inseparable, and neither can thrive without a strong and robust media presence. A free and independent media serves as a watchdog, ensuring that those in power are held accountable. It provides a platform of diverse voices and perspectives, encouraging public discourse and informed citizen participation. In essence, a vibrant media landscape is fundamental to the health of a democracy, as it promotes transparency, encourages civic engagement, and protects the rights of individuals.

What are your top tips for someone embarking on the MBA at Henley?

Immerse yourself in the MBA process while embracing the concept of unlearning and relearning . Approach studies with curiosity and learn from feedback and, above all, manage your time and develop a schedule that allows for both academic responsibilities and personal time to recharge.

Who was the most inspirational person you encountered at Henley, and why?

Isaac Coker's exam preparation class was a welcome intervention after 11 years without participating in any written examinations.

Who are the most inspiring leaders on the African continent currently and why?

Ordinary Africans who make a difference away from the spotlight.