MASTERCLASS Growing Sales in an Economic Downturn

This two part Masterclass by Jurek Sikorski, Executive Director of the Henley Centre for Entrepreneurship at Henley Business School, takes a deeper look at how small and medium businesses could seizing the opportunity to grow sales in an economic downturn.

COVID-19 has as much an economic and social disease as a biological and medical one. With challenge comes opportunity too though.

Jurek shares some practical advice on how to act entrepreneurially, how to be courageous and creative, decisive and determined, innovative and imaginative, persuasive and preoccupied with the business. In taking action it is important for every small and medium sized business seeking to survive and grow to have a business strategy that is focused not just on cost management but also aggressively growing sales.

By joining the session which is delivered in two parts participants can expect to:

a) review their sales strategy at the time of an economic downturn

b) better understand the different strategies for selling online including via the website, e-commerce platforms and social media

c) learn the ways of attracting traffic to the website

e) know how to increase conversion and sales online

Bios

Jurek Sikorski

Speaker

Jurek is Executive Director for Henley Centre for Entrepreneurship at Henley Business School (HBS) and Entrepreneur in Residence at London Business School (LBS), where he mentors start-up businesses on a range of topics including business idea development, business model creation, customer development, talent acquisition and management and senior management team development. Jurek is also business adviser to several start-up businesses and non-executive chairman of several small companies. He speaks on entrepreneurship and has delivered workshops including ‘I Want to Start My Own Company’, ‘Build Powerful Selling Skills’, ‘Key Account Management’ and ‘Develop Your Personal Brand’.

Jurek is module convener for ‘Understanding Sales’ module at HBS where he has launched several initiatives including the IDEAFEST Business Idea Competition, Business Idea and Start-Up Clinic and the Entrepreneurship Society. Whilst at LBS Jurek designed and launched the Business Incubator Programme that supports start-up businesses transition to successful trading operations.

Jurek has also delivered several workshops at Kings College London including ‘Commercialise your Research’, ‘Write a Great Business Plan’ and ‘Customer Development Workshop’ at the J&J Digital Health Masterclass. Jurek developed the new ‘Winning and Developing Customers’ one day masterclass. He judges business plan competitions at LBS, Kings College and Hult International Business School and case competitions at J&J and Abbott. Jurek specialises in life sciences and over 20 years was CEO of several private and UK main market and AIM listed companies before which he was sales and marketing director at a FTSE 100 medical devices company. He has also held numerous NED positions in that time.