Masterclass: Building a digital technology start-up as a non-techie – Part 1
Masterclass: Building a digital technology start-up as a non-techie – Part 1
Outside in Understanding platform business models and network effects
Understanding platform business models and network effects
From Amazon to dating app Tinder, from Airbnb to the Visa credit card… platform business models dominate the modern business world. In this practitioner session we will look at some of the principles underpinning successful platform business models, challenges of growing multi-sided platforms and discuss current platform opportunities in the South African economy.
Bios
Dr. Norbert Morawetz
Speaker
Norbert is a creative business academic and digital entrepreneur. Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.
He is the founder of Wayra backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.
Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction, and a PhD in Economics from the University of Hertfordshire.
His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.