We often hear that “storytelling” is a great way of communicating brand values. But what is a “story” in a marketing context? How can you create stories that grab people’s attention and keep them there? What are the elements of the perfect story? As a journalist with over 30 years’ of experience, Mark Tungate has been telling stories for his entire career. Let him entertain you for 20 minutes, and you’ll be dying to tell your own story.
Bio
Mark Tungate is a Paris-based writer. He is the author of seven books about branding, travel and the luxury industries. Over his career he has written for numerous magazines and journals, including Adweek, Campaign, the Financial Times and The Washington Post. He is also the editorial director of The Epica Awards, a creative prize judged by journalists.