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High Impact Communication and Presentation
Finance for Non-Financial Managers
Personal Mastery: Unlocking Your Leadership Potential
Unleashing Innovation and Problem-Solving with Design Thinking
Driving High-Performing Sales Teams
Women in Leadership
Lead with Coaching
Leading Digital Transformation with AI and Data
Strategies for Advanced AI Leadership in Africa
Cybersecurity for Managers
Future-proof your Healthcare Practice
Elevating Aviation Leadership
Executive Education Finance Your Studies
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Dynamic Global Community of
100,000 Professionals in 165 Countries
About Alumni
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Verification Portal
Events Research
Insights Hub
Announcements and Insights From the Vibrant Henley Africa Community
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About Us
We Build the People, Who Build the Businesses, That Build Africa
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The Art of Storytelling

The Art of Storytelling

Henley SA
Dec 8, 2022

 

Message from Mark

 

We often hear that “storytelling” is a great way of communicating brand values. But what is a “story” in a marketing context? How can you create stories that grab people’s attention and keep them there? What are the elements of the perfect story? As a journalist with over 30 years’ of experience, Mark Tungate has been telling stories for his entire career. Let him entertain you for 20 minutes, and you’ll be dying to tell your own story.

 Bio

Mark Tungate is a Paris-based writer. He is the author of seven books about branding, travel and the luxury industries. Over his career he has written for numerous magazines and journals, including Adweek, Campaign, the Financial Times and The Washington Post. He is also the editorial director of The Epica Awards, a creative prize judged by journalists.

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