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Building A Digital Technology Start-Up As A Non-Techie

How to build a digital technology start-up as a non-techie


How to build a digital technology start-up as a non-techie

Are you keen to build a technology company but don’t know where to start? In this session we will discuss some of the entrepreneurial skills necessary to build a tech company as non-techie, and how you can overcome some of the key challenges along the way.



Dr. Norbert Morawetz

Norbert is a creative business academic and digital entrepreneur. Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.

He is the founder of Wayra backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.

Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction, and a PhD in Economics from the University of Hertfordshire.

His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.


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