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Masterclass: Building a digital technology start-up as a non-techie – Part 2 (No Video)

Masterclass: Building a digital technology start-up as a non-techie – Part 2

Unfrequently Answered Questions

In the final part of this series, we are opening the floor to you. Submit your practical digital business ideas, questions and challenges via this form https://bit.ly/36OI3wh and have them discussed live on Henley SME sessions.


Dr. Norbert Morawetz

Norbert is a creative business academic and digital entrepreneur. Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.

He is the founder of Wayra backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.

Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction, and a PhD in Economics from the University of Hertfordshire.

His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.


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