Henley Business School’s Adeyinka Adewala speaks to Yele Oyekola, co-founder and CEO of Julla, one of Kenya’s most interesting fintech startups.

Julla is a Point of sale (PoS) financing platform that enables users to purchase items and pay for them at a later date, thus re-imagining finance in Kenya by seeking ways to ensure a simple and convenient shopping experience for the customer while driving sales conversion.

Julla was built on the belief that technology holds the potential to democratize access to quality financial products and services.



Dr. Adeyinka Adewale

Adeyinka Adewale is a Lecturer in Organisational Behaviour at the Henley Business School. He is a member of both the Henley Centre for Entrepreneurship and the Centre for Social and Organisational Studies (CSOS).

His doctoral research was in the field of business ethics with a special focus on contexts, especially bureaucracies and their impact on employee morality. The research drew on socio-cognitive theories such as the Moral Identity theory and Kohlberg’s Cognitive Moral Development theory within the Pharmaceutical industry context of a developing country to understand how bureaucratic contexts interact with employees’ moral identities. His current research focus spans business ethics, CSR and entrepreneurship in the context of emerging economies.

He is currently the school Deputy Director of Studies in the department of Leadership Organisations and Behaviour.

Yele Oyekola

Yele is the Co-Founder and CEO of Julla. Julla is a digital platform reinventing commerce at the point of sale by facilitating merchant sales while reducing friction and improving the economics associated with a consumer making a purchase. Prior to this, he was a former policy officer at the United Nations where he advised sub-Saharan governments on national urban policies