Customer centricity in retail on the African continent
Customer centricity in retail on the African continent
Tools for digital advertising that any organisation can use
Tools for digital advertising that any organisation can use
The effective delivery of an integrated digital marketing with the many tools that are available requires an understanding of some core concepts. Acting Like a human is a people centred orientation towards marketing communication practice and delivery. Thinking like a brand is the commercial intent to grow your business. In the session we will cover:
- Mobile Consumer and advertising Context.
- Search and Discovery Advertising Platforms.
- Targeting, ad delivery and measurement.
Bios
Musa Kalenga
Speaker
Born in Zambia, Musa Kalenga has lived in Scotland, Botswana and England. He currently lives in Johannesburg, South Africa. Musa is an enthusiastic entrepreneur who is passionate about using technology to empower the digitally invisible.
As CEO and Founder of Bridge Labs, Musa addresses the problem of gaining access to appropriate online tools for entrepreneurs and Small to Medium Businesses (SMB’s) by building mobile platforms to support growth in emerging markets. He also holds the position of Chief Future Officer at House of Brave, a creative advertising agency. As a respected thought leader in the marketing industry, Musa advises on digital marketing strategy for businesses with his Marketing in a Digital World Executive Programme.